Rich started in the business in 1985 right out of high school (yes, he’s dating himself) by setting up a mobile route for servicing many of the car dealers and body shops in the Southwest Michigan area.

Rich was able to learn how to design custom vehicle graphics with the use of various types of roll stock striping patterns. Back in those days they had to hand cut all of their designs right on the car, so it was a great opportunity to learn how to use various elements of design and color.

In 2004 Rich started his own business, with the help of his lovely wife Macal, continuing to service the many car dealers and body shops in the area. The business had evolved over the years with the use of computer aided graphic design and Rich saw the need to learn as much as he could, literally spending hundreds of hours learning how to use various design software to get the job done.

In 2009 Rich and Macal opened their newest location located in beautiful downtown Kalamazoo. They have both very much appreciated the fantastic hospitality of the downtown area. It truly is a great place to do business.

In April of 2010 Rich joined the BNI group Leading Edge which has become the number one chapter in the whole state of Michigan.

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